Category Archives: Meta

Sauces Reconsidered by Gary Allen

I am absolutely delighted to have received a reference citation from Gary Allen in his new book, Sauces Reconsidered.

Allen cites my history of Crosse & Blackwell. I am glad that he found it helpful.

Sauces Reconsidered is very good, and if you have found my posts on sauces and foods interesting then I can highly recommend his book for further reading.

Allen has previously contributed to the Oxford Encyclopedia of Food and Drink in America. He is highly knowledgeable about food. You can explore his blog here.

Meta post #2: the most popular pages on this site

Via the magic of Google Analytics, I bring you the top ten pages on letslookagain.com. Obviously bear in mind this ranking will by its very nature favour posts that have been on the site for the longest length of time.

  1. Smith’s crisps, also with reference to Walkers and Golden Wonder.
  2. Callard & Bowser was a victim of the success of its own Altoids mints
  3. Goodall, Backhouse & Co, the Yorkshire Relish producers.
  4. Keiller marmalade. People are often most curious about brands that have disappeared in the recent past.
  5. It’s a question often asked, which came first, Lifesavers or the Polo mint?
  6. Sharp’s toffee, a brand I’d never heard of before I began researching confectionery history
  7. Brand & Co, developers of A1 sauce
  8. The popularity of my post on the Fatty Arbuckle’s restaurant chain really took me by surprise
  9. Cantrell & Cochrane never really disappeared, but it did reinvent itself
  10. The Saxone shoe company rounds off the list

A plea for support

I love writing and researching for letslookagain.com. However there are numerous overheads related to the blog that I have to cover.

Domain hosting costs around £100 a year, and subscriptions to various newspaper archives cost me a further £200 a year.

At the moment I am using advertising, which helps to recoup a portion of those costs. However if I am able to procure sufficient support via Patreon donations, I will be able to make the website advert-free.

You can find the Patreon link at the bottom of the page.

Meta post #1: Why I created letslookagain.com

What led me to create letslookagain.com?

Brands have fascinated me from an early age. As a child I would wonder about such questions as, “why did Shell operate more petrol stations than BP?” Was it due to the strength of the brand? Why are McDonald’s more successful than Burger King?

I assumed these were questions that naturally everyone would be asking. It turned out it was rather a niche interest.

Furthermore, nobody I knew could really answer these questions. I could turn to books, but my questions were really ones best answered in academic studies. Business history is arguably a niche subject even in academia, and relatively few British universities have well-stocked libraries of business history.

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Academic journals and books online would help massively in later years, but until then I instead turned to regular history, which was of course much easier to get my hands on.

Someone recommended that I read Niall Ferguson’s Empire (2003), a history of the British Empire. How did a small island nation off the North West of the European continent come to rule over a quarter of the global population? Ferguson helped to answer that question, but he also demonstrated that not all was approaching history from an economic perspective well worth doing, but that it could be engaging and readable too.

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I was encouraged by the example set by public intellectuals such as Adam Curtis and Malcolm Gladwell, individuals who sated that hunger for knowledge about the world, whilst in doing so fostered a sense of fun, discovery and playfulness. Curtis chronicled advertising and brand management in The Century of the Self (2002), and Gladwell’s 2004 essay, ‘The Ketchup Conundrum‘, explored how Heinz developed the leading tomato ketchup in the world. Curtis and Gladwell demonstrated that such stereotypically dry subject matter could engage people. They were also unafraid to challenge the “established consensus” on various matters.

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When access to the internet became an option, I was able to satisfy my curiosity about business history.

Official company websites often lacked a history section, or if they did it lacked depth, or it was outrageously biased, or it was demonstrably incorrect. Wikipedia and Grace’s Guides were two helpful references, but they had glaring gaps in their coverage, and often hosted inaccuracies.

A found a beacon of historical veracity through the blogs of Martyn Cornell and Ron Pattinson. With a focus on the history of brewing, Cornell and Pattinson are brilliant at returning to the primary sources, and in doing so demonstrate that many published historical claims are inaccurate. I was initially amazed at how much “established consensus” they were able to refute with relative ease.

I worked as an editor on Wikipedia, but eventually grew frustrated by the lack of control over my own work. Thus, I decided to create a blog of my own. Beer and brewing seemed to me to be a subject that already enjoyed quite strong coverage, so I instead gravitated towards a focus on food and drink.