This post focuses on the history of Mars confectionery in the UK. Many of the products for which Mars are best known, such as Skittles, Twix and Galaxy chocolate, were originally developed and sold in Britain.
Franklin Clarence Mars (1883 – 1934) was the son of a gristmill operator. He entered into the wholesale confectionery business in Tacoma, Washington, from 1910.
Mars relocated to Minneapolis, Minnesota, in 1920, where he formed the Mar-O-Bar company and began to manufacture chocolate bars. The business struggled until his son, Forrest Edward Mars (1904 – 1999), suggested that Mars create a chocolate bar influenced by a malted milkshake. On the back of this idea, the Milky Way bar was introduced from 1923.
The Milky Way bar was an immediate success. Sales exploded without the help of advertising. The product enjoyed a cost discount against rival chocolate bars, due to a filling made of relatively low-cost nougat.
Mars was one of the largest confectionery manufacturers in America by 1930. The Snickers bar was launched in 1930, and 3 Musketeers was launched in 1932.
Forrest E Mars graduated from Yale University with a degree in industrial engineering in 1928. He initially worked as a superintendent at his father’s factory. Meanwhile, he read voraciously on business methods, especially those used by DuPont, a large chemicals company, and business tycoon John D Rockefeller (1839 – 1937).
A brash and ambitious man, it wasn’t long before Forrest Mars clashed with his father. He deemed management as lax, and considered product quality to be inconsistent. Mars resented how his father cut costs by using low-quality chocolate in his products. He also harboured ambitions for Mars to expand its overseas sales.
Forrest Mars demanded a one third stake in the company. His father refused, but in recognition of his contribution he was given $50,000 and the foreign rights to Mars products, and told to establish a business for himself.
To gain an understanding of European confectionery manufacturing methods, Mars worked incognito at the plants of Tobler and Nestle in Switzerland, a case of industrial espionage he would later openly confess to.
Establishment of Mars UK
Mars took what he learned in Switzerland, and leased a single room factory in Slough, a small industrial town outside London, from May 1932. England was chosen for the European base because Mars could speak the language. He initially employed a staff of eight.
Mars understood that British confectionery tastes differed to those of his native land. His first product was an Anglicised version of the Milky Way, which he called the Mars bar. Introduced from August 1932, the product was initially entirely handmade. Instead of the Hershey chocolate used in the US, the Mars bar used a Cadbury chocolate coating, and the toffee was sweeter.
The business prospered quickly. Within a year, two million Mars bars had been sold, and 100 people were employed. The product was advertised nationwide by 1934. Mars boosted sales by advertising his confectionery as a nutritious food product.
The British Milky Way, a different product to the American Milky Way, was launched in 1935. Not all of the early product introductions were a success; short lived confectionery lines included the So Big bar and a vanilla version of the Mars bar.
Forrest Mars was a great believer in scientific management as a driver of profitability. He also had a fanatical dedication to quality. However he could also be cruel and demanding, and on occasions he demonstrated a volatile temper. However for upholding his high standards his managers were rewarded handsomely.
Franklin Mars died in 1934 and control of Mars Inc passed to his widow, Ethel V Mars (1888 – 1945).
Maltesers were introduced in Britain from 1936.
Following the outbreak of the Second World War, Mars returned to the United States. There he established a business producing M&Ms, a product that he had developed based on Smarties, a British confection manufactured by Rowntree.
Rowntree agreed not to compete with M&Ms in the US in exchange for the production rights to the Mars bar in South Africa, Canada and Australia.
Milky Way and Maltesers production was halted in Britain during the Second World War, but the manufacture of Mars bars was continued.
The Bounty bar was launched in the United Kingdom in 1951. It had similarities to Mounds, an American chocolate bar produced by Peter Paul.
Mars was the third largest chocolate manufacturer in Britain by 1960.
Starburst (originally known as Opal Fruits) and the Galaxy chocolate bar were introduced in the United Kingdom in 1960.
The “Mars a day” slogan was introduced in Britain from 1960.
Forrest Mars gains control of Mars Inc
Forrest Mars gained control of Mars Inc in 1964. An egalitarian, he quickly dismantled the executive dining room and sold off the art collection. Private offices were opened up with glass panels to improve communication. Executives were obliged to clock in and out the same as everyone else. However to compensate for his strict demands, Mars raised salaries by 30 percent. Mars also increased the proportion of chocolate in each bar.
Forrest Mars resigned as president and chief executive officer of Mars Inc in 1967. In his place he appointed Alfred Baxter (1913 – 1986), a Unilever veteran from England.
Mars had opened a second factory in Slough, located on Liverpool Road, by 1966.
The Twix was first produced in the United Kingdom from 1967.
Mars confectionery was the third largest advertiser in Britain in 1969, and the Mars bar was the highest-selling confectionery line in the country. It was likely that the Mars confectionery business in Britain was larger than its American counterpart. Unions were excluded from the business, but employee welfare benefits were some of the best in the country.
Forrest Mars retired in 1969. He handed ownership of the company over to his two sons in 1973.
Skittles were first introduced in Britain in the 1970s.
Mars won a Queen’s Award for Export in 1979. Chocolate bars were exported to over 100 different countries. The Slough factory employed 4,000 people.
Slough produced two million Mars bars a day by 1982. It was the highest selling chocolate confectionery in the United Kingdom, with annual sales of £100 million.
Mars announced it would close its Liverpool Road factory, with the loss of 500 jobs, over the course of two years, in 2005. Production of Twix bars was relocated to France and Germany. Starburst manufacturing was transferred to the Czech Republic.
The Dundee Road plant received a £45 million modernisation investment, and continues to produce Mars bars, Snickers, Galaxy and Maltesers.
Mars opened a new £7 million research and development facility at Slough in 2012.
Slough is the European headquarters for Mars confectionery. The Dundee Road plant employed 1,000 people and produced 2.5 million Mars bars a day in 2013.
Mars remains a privately-held company controlled by the Mars family. Research by Statista indicated that Mars had the largest share of the global chocolate market in 2016, at 14.4 percent.
Pott & Co built what was probably the largest vinegar brewery in Britain, and grew to control 25 percent of the market.
Rush family establishment
William Rush (1611 – 1668) began to brew vinegar at Castle Street, Southwark, London, from 1641. The premises had previously belonged to a gardener, who had used the land to rear hogs.
In an age before artificial refrigeration, vinegar was a much more important commodity than it is today, due to its preservative effect on foodstuffs.
A single vessel at the brewery held 50,000 gallons of vinegar by 1790.
Pott family acquisition
The Rush family operated the brewery until 1790 when it was acquired by Robert (died 1824) and Arthur Pott, whose family had brewed vinegar at Mansell Street, Whitechapel since 1720.
Robert and Arthur Pott rebuilt the entire site across five or six acres, to create perhaps the largest vinegar brewery in England by 1795.
Charles Arthur Pott and William Pott (1795 – 1878) were the partners by 1833. The firm was the third largest vinegar brewer in Britain by this time, with 14 percent of the market.
Charles and William Pott held a 25 percent share of the British vinegar market by 1844. The firm held a stock of 746,139 gallons of vinegar that year.
The brewery site covered five acres by 1846.
An examination of vinegars by The Lancet praised the purity of Pott’s vinegar in 1852.
The brewery possessed one of the principal wells of London in 1862.
The business traded as R W C Pott by 1866.
By 1876 the business traded as A W R & N Pott.
By 1884 the business traded as R & N Pott. Robert (1825 – 1894) and Norbury Pott (1838 – 1924), sons of William Pott, controlled the business.
Robert Pott was head of the concern until his death in 1894.
The brewery was operated by Robert Bertram Pott (1861 – 1944), son of Robert Pott, and Norbury Pott by 1900.
The family sold the brewery to Beaufoy & Co, its long-established London rival, in 1902.
Babycham was a highly successful pear cider drink that was established in Britain from the early 1950s.
The Showering family had a long-established association with the innkeeping and brewing trade in Shepton Mallet, Somerset, dating back to the 18th century.
Albert Edward Showering (1874 – 1946), a small-scale brewer, owned three public houses in Shepton Mallet by 1928. He had four sons, and two of them, Herbert (1906 – 1974) and Francis (1912 – 1995) were to prove instrumental in the subsequent growth of the family business.
Arthur Edward Showering (1899 – 1979) took over the licence of the Ship Inn on Kilver Street, Shepton Mallet, which was owned by his father Albert, in 1921. The rear of the Ship Inn housed a small brewery.
Showerings was incorporated as a private company in 1932, with Herbert Showering as chairman. Cider production was established by this time. Albert Edward Showering retired in 1934.
Francis Showering, a trained chemist, was manager of the Showerings cider mill by 1939. He was a stocky, hard-working, no-nonsense West Countryman. He had been appointed managing director of Showerings by 1949.
Showerings won numerous awards for the quality of its bottled ciders throughout the late 1940s and early 1950s.
Following years of research and development Francis Showering developed a new sterile filtration process that improved the shelf quality of perry (pear cider). The product was clear and sparkling, and reminiscent of champagne.
The sale of perry in Britain at the time was very small. The Showering brothers introduced the new product to the Bristol area and assessed its potential. Francis Showering determined to market the product towards women, and the Babycham trademark was registered in 1950. The product was packaged in 4 liquid ounce (118ml) “baby bottles”.
In order to prioritise the production of Babycham, brewing ceased from 1952, and apple cider production ended in early 1953. Babycham was launched nationwide from 1953 and demand immediately exceeded all expectations.
Herbert Showering was responsible for marketing the product, and advertising commenced from September 1953. Advertising was to heavily emphasise its similarity to champagne. Sales quickly boomed. Advertising agency Masius Wynne-Williams created the Chinese water deer mascot for the brand.
A significant factor behind the success of Babycham was that it appealed to the relatively underdeveloped female market. At the same time, bottled beers and ciders were becoming increasingly popular over draught drinks due to their more consistent quality. Furthermore, the brewers who owned much of the licensed premises in Britain readily introduced Babycham to their public houses, as it was not in direct competition with their beer.
Showerings found it was unable to meet demand for Babycham in the pre-Christmas period of 1954. Rather than compromise on product quality, which could have increased supply, strict rationing of Babycham was introduced.
In 1955 Babycham became the first alcoholic product to be advertised on British television. Around £300,000 was spent on advertising between 1953 and 1956.
The success of Babycham turned the Showerings brothers into millionaires.
Showerings acquired R N Coate & Co of Nailsea, near Bristol, one of the four largest cider manufacturers in Britain, in 1956.
Tens of thousands of bottles of Babycham were produced every day by 1958.
Showerings was converted into a public company in 1959. Over 1,000 people were employed. By this time Showerings bought much of Britain’s perry pear crop, and had to import additional fruit from Europe.
Aided by heavy marketing expenditure, annual sales of Babycham had reached £8 million by 1961.
Showerings was keen to reduce its dependence on the Babycham brand. The family-controlled William Gaymer & Son of Norfolk was acquired for £150,000 in 1961. Gaymer was widely credited as the oldest cider producer in Britain, and was one of the largest, best known for the Olde English brand. However it had struggled against the greater resources of its major rival, H P Bulmer. The deal transformed Showerings into the second largest cider manufacturer in the world.
Allied Brewies and recent era
Showerings merged with Allied Breweries in 1968. Francis Showering was appointed chief executive of the wine and spirits division.
2.5 million bottles of Babycham were manufactured every week by 1969, utilising the majority of British pear production.
The Shepton Mallet plant had a production capacity of 90,000 bottles an hour, and Showerings employed around 500 people in the town.
Babycham overseas sales tripled between 1962 and 1971. Babycham was exported to 52 countries by 1971.
R N Coate production was relocated to Shepton Mallet from 1973.
Keith Showering (1930 – 1982), son of Herbert, became chairman of Allied Breweries from 1975. Allied was the largest drinks business in Europe by this time.
Allied Breweries sold 144 million bottles of Babycham a year by 1977. The product was distributed across 90 percent of licensed premises in Britain.
Babycham was made with 25 percent apple cider by 1979. It had an alcohol content of 8.4 percent.
Babycham sales were successfully established in South Africa and the Far East and the product was exported to more than 70 countries by 1980.
The Shepton Mallet site employed nearly 800 people in 1986.
The Allied Breweries cider business was subject to a management buyout named the Gaymer Group in 1992. The deal valued the business at £140 million. 125 jobs were lost at Shepton Mallet.
Annual sales of Babycham had fallen to around one million bottles by 1993, and the deer mascot was retired.
The alcohol content of the product had fallen to six percent by 1993.
The Gaymer Group was acquired by Matthew Clark for £109 million in 1994.
Babycham sales suffered in the mid-1990s as alcopops grew in popularity.
Matthew Clark was acquired by Constellation Brands in 1998.
The Gaymer Group was sold to C&C Group of Ireland for £43.5 million in 2009. Constellation Brands retained the rights to Babycham.
The Shepton Mallet factory was bought back by the grandchildren of Francis Showering in 2016.
Via the magic of Google Analytics, I bring you the top ten pages on letslookagain.com. Obviously bear in mind this ranking will by its very nature favour posts that have been on the site for the longest length of time.
Domestos is the leading brand of bleach in the United Kingdom.
W A Handley establishes the Domestos business
Wilfred Augustine Handley (1901 -1975), was the son of a blacksmith employed in the Tyneside shipbuilding industry.
W A Handley trained as a dental mechanic. As a side project, he manufactured chemicals in his garden shed. He acquired sodium hypochlorite, a waste product from the local chemical industries, including ICI Billingham, and manufactured a powerful disinfectant and sterilizer, which he called “Domestos”.
W A Handley established his “Hygienic Disinfectant Service” in 1929. Assisted by his wife Ivy, he worked as a door-to-door salesman to sell Domestos.
Domestos was incorporated as a private company in 1936.
Stergene, designed for washing woollens, was introduced in 1948.
Domestos enjoyed distribution across Britain by 1952.
Sqezy, the first washing up liquid in squeezable bottles, was launched in 1957.
W A Handley placed Domestos into a shell company which was valued at £250,000 in 1957.
W A Handley lacked sufficient capital to expand, and the business was sold to Unilever for £2.5 million in 1961. Unilever lacked a bleach brand of its own, and was attracted to the company’s strong growth. The acquisition provided Domestos with Unilever managerial expertise.
Handley was retained in a managerial capacity, but stepped down as chairman in 1962.
The Domestos blue plastic bottle was introduced from 1963.
The Domestos marketing and sales departments had been transferred to London by 1965.
Domestos employed 700 people by 1965.
Domestos sales continued to grow, but the Newcastle factory lacked space to expand. As a result, production of Domestos detergents including Sqezy and Stergene were transferred to the Unilever factory at Port Sunlight, Merseyside, from 1965. The customer service office was relocated to London.
Domestos held a third of the British bleach market by 1968.
Handley died in 1975 and left an estate valued at £172,786.
The Domestos factory in Newcastle upon Tyne was closed in 1975 with the loss of 160 jobs, and operations were relocated to Port Sunlight.
Domestos was sold throughout Europe by the end of the 1970s. It was introduced to Australia from 1981.
Globally, Domestos enjoyed ten percent growth in 2017, and is a leading product in the Unilever Home Care division.
Hill Evans was the largest vinegar brewer in Britain for most of the Victorian era. It grew to become the largest vinegar brewery in the world.
Hill & Evans
Cowell, Crane & Kilpin was established as British Wine manufacturers on Foregate Street, Worcester in the 1760s.
William Hill (1788 – 1859), a Wesleyan Methodist from Stourport, and Edward Evans (1788 – 1871), a Welsh chemist, acquired the business from Charles Kilpin (1770 – 1845) in 1829.
Hill and Evans branched out into the production of vinegar from 1830. Vinegar was an important commodity, used as a preservative in an era before refrigeration. The vinegar-making process also utilised the waste from British Wine production.
A vinegar brewery was established at Lowesmoor, Worcester. Hill and Evans devoted themselves to producing the purest malt vinegar, and utilised the most efficient and up-to-date production methods.
By 1844 Hill Evans was the sixth-largest brewer of vinegar in Britain, and the largest producer outside of London. 153,875 gallons of vinegar were produced in 1848.
The sons enter the business
Thomas Rowley Hill (1816 – 1896) and Edward Bickerton Evans (1819 – 1893) had joined their fathers in partnership by 1848. It was the two sons, especially Rowley Hill, who provided the impetus and drive for the business to develop further scale. Rowley Hill had been barred from Oxbridge due to his Congregationalist faith, and instead received an education at University College, London.
Hill Evans produced 426,546 gallons of vinegar in 1852.
Dispute with The Lancet The Lancet, a leading medical journal, commissioned a chemical analysis of leading vinegars in 1852, and asserted that Hill Evans used sulphuric acid, a widely exploited adjunct which reduced maturation times. Hill Evans & Co refuted this, challenging the editor of the journal to conduct “the most rigid analysis of their vinegar…by chemists of acknowledged reputation”.
Eminent scientists such as Dr Lyon Playfair (1818 – 1898) were afforded free access to the entirety of the Hill Evans site, as well as their brewing records for the previous twenty years. The Lancet was subsequently forced to back down in a rare and humiliating defeat, and conceded that sulphate of lime, which occurred naturally in the local water, had been mistaken for sulphuric acid.
The sons become sole proprietors
Thomas Rowley Hill and Edward Bickerton Evans were the sole proprietors of the business by 1858. Rowley Hill was a generous benefactor, with a strong work ethic and high integrity. Bickerton Evans was a down-to-earth Baptist. Hill Evans established a reputation as a model employer.
1,048,229 gallons of vinegar were produced in 1858. The following year 1,208,600 gallons were produced, which positioned Hill Evans as the largest manufacturer of vinegar in Britain.
Lea & Perrins used Hill Evans vinegar to make their Worcestershire sauce from at least 1862.
The vinegar manufacturing process
In 1862 there were eight fermenting vessels for producing vinegar, each with a capacity of 16,000 gallons.
There were thirty vats, each with a capacity of 8,000 to 12,000 gallons, for the acidification of the brew. The brew would be held in these vats for around a month, with birch branches used to oxidise the liquid. When this process was complete, beechwood chips were used to fine, or clarify, the vinegar.
There were around twenty storage vats for the finished product, with five vats reckoned to have a capacity of 80,000 gallons each.
The finished product was actually of pale straw colour, so caramel (burnt sugar) was added as a final process to darken the product in accordance with customer preference in the English market.
A new vat was introduced in 1863 with a capacity of 114,645 gallons. It was the largest vat in the world, and far larger than its closest rival, an 80,000 gallon vessel at the Guinness brewery in Dublin.
Hill Evans had an annual output of two million gallons of vinegar by 1866, and was by far the largest vinegar producer in Britain. Around 100 people were employed.
Hill Evans had established a London office and warehouse on the site of the former Boar’s Head Inn in Eastcheap by 1867.
Hill Evans was the largest producer of British Wine by 1868, with an annual output of 130,000 gallons.
Hill Evans constructed a small private railway branch in 1870, which linked it to the Great Western & Midland Railway.
The third generation enter the business
Thomas Rowley Hill and Edward Bickerton Evans retired from the business in 1874, and distributed a bonus of £1,173 among their 118 employees. They were succeeded by Edward Wallace Evans (1847 – 1901), Thomas William Hill (1843 – 1898) and Edward Henry Hill (1849 – 1911).
Edward Wallace Evans was an excellent businessman, and much of the subsequent growth of the firm was credited to him.
Hill Evans was accounted the largest vinegar brewery in the world in 1881, based on its annual production of two million gallons a year. A single mash tun had a capacity of 12,307 gallons. There were eleven fermenting vats, each with a capacity of 15,000 gallons. All told, the brewery had a storage capacity of 500,000 gallons of vinegar. The brewery held more than 100,000 casks.
Thomas Rowley Hill died in 1896. He left a personal estate valued at £170,322.
The works covered over six acres by 1900. The brewery had an annual capacity of 1.5 million gallons of vinegar, and was probably the largest business of its kind in Britain.
Hill Evans becomes a limited company
Hill Evans became a limited company from 1900, with a share capital of £150,000. The conversion allowed the business to pay out the share of the company owed to Thomas William Hill, who had recently died.
Edward Henry Hill became chairman and Charles William Dyson Perrins (1864 – 1958) of Lea & Perrins joined the board of directors.
In later life Edward Wallace Evans suffered from gout in his hands, and bandaged his hands in cotton wool on the advice of his doctor. Evans attempted to light a cigar whilst reading a letter, and accidentally set the wool alight. Evans suffered serious burns, and died from shock in 1901. Curiously, he left a relatively modest net personalty of £10,876. The only son of Edward Wallace Evans appears to have played no active part in the business.
The works covered around seven acres by 1907. Exclusively English grain was used for brewing. The company probably still had the largest vinegar brewing capacity in the world.
Edward Henry Hill died in 1911 and left a net personalty of £147,081. A generous benefactor, he died unmarried.
Increased competition saw the company suffer from reduced profitability in the early 1960s. Hill Evans lacked the scale of its larger rival British Vinegar.
Hill Evans entered into voluntary liquidation in 1967, and the vinegar works were closed. The Grade II listed vinegar works building are used by the Territorial Army as of 2019.
Douglas Clague built Hutchison into one of the largest trading houses in Hong Kong.
Establishment of John D Hutchison
John Duflon Hutchison (1855 – 1920) established John D Hutchison & Co, a Hong Kong trading house, in 1877.
Thomas Ernest Pearce (1883 – 1941) joined the firm in 1903, and acquired a controlling stake in 1917.
Philip Stanley Cassidy (1889 – 1971) entered into partnership with Pearce, his brother in law, from 1922.
Pearce was killed in action during the Battle of Hong Kong in 1941, and Cassidy became the chairman of the firm.
John Douglas “Duggie” Clague (1917 – 1981) was born in Bulawayo, Rhodesia (now Zimbabwe) and raised on the Isle of Man. He originally worked as a bank clerk.
Clague joined the British Army and was stationed in Hong Kong during the Second World War. He was captured when the Japanese invaded, and held in a prisoner of war camp. With three others, including John Pearce (1918 – 2017), the son of Thomas Pearce, he made a daring escape into China. There he joined, with Pearce, the British Army Aid Group, a MI9 unit assisting POWs to flee Japanese internment camps.
By the end of the war Clague was a Colonel honoured with a Military Cross and a CBE. He returned to Hong Kong in 1947 with a sterling reputation and an excellent network of acquaintances.
Presumably aided by an introduction from John Pearce, Clague was appointed deputy to P S Cassidy. At the time John D Hutchison & Co focused on importing and exporting, and was dwarfed by the Hong Kong trading houses of Jardine Matheson and Wheelock Marden.
Cassidy retired in 1952, and Clague became chairman of John D Hutchison. He would develop the company into a business with international scope.
Clague bought out a 50 percent stake in J D Hutchison owned by Wheelock Marden in 1963. He renamed the company Hutchison International, and embarked upon the acquisition trail.
A S Watson, with interests in soft drinks, was acquired in 1965. Other acquisitions included Davie Boag, a specialised trader, and Oriental Pacific Mills, a textiles business.
Hutchinson gained control of Hong Kong & Whampoa Dock Company, one of the largest companies in Hong Kong, in 1969. Clague found that amidst the cultural revolution in China and riots in Hong Kong, assets could be acquired at a relative discount.
Following the takeovers Clague confidently proclaimed in 1969 that Hutchison was now the largest trading house in Hong Kong.
Clague was firmly embedded in the Hong Kong establishment. He held the prestigious role of chairman of the Royal Hong Kong Jockey Club from 1972 to 1974.
The Financial Times described Clague as “one of Hong Kong’s most remarkable entrepreneurs” in 1974. Clague boasted, “I am Hong Kong’s Rock of Gibraltar”.
The downfall of Clague, and the rise of Li Ka-shing
Hutchison encountered cash flow problems in 1975 due to heavy losses at an Indonesian subsidiary, high-risk financial speculations and overpayment of directors. It was rescued by the Hongkong and Shanghai Bank (HSBC), who acquired a one third stake in the company for £15 million. The bank lent the money on the condition that Clague would relinquish his executive responsibilities.
HSBC sold its stake to Li Ka-shing (born 1928) in 1979.
Clague died in 1981 following a battle with cancer.
Ka-shing brought professional management principles to Hutchinson, and expanded its operations into overseas markets.
Hutchison remains one of the largest companies in Hong Kong, and Clague deserves credit for having had faith in the Hong Kong economy and for establishing the strong foundations for Hutchinson which Ka-shing subsequently built upon.
Harold Charles Humphreys (1902 – 1974) was born in the village of Mobberley in Cheshire. He was the son of a house painter.
Humphreys found work as a salesman for Bukta, a football kit manufacturer. He predicted that kit sales would continue to grow, and entered into the sportswear retail business for himself from 1920. He was initially assisted by his brother Wallace James Humphreys (1900 -1950), and the firm traded as Humphreys Brothers.
Harold Humphreys initially operated the business from rooms above a pub that his parents operated in Mobberley.
The Umbro brand was established in 1924, derived as a portmanteau of Humphreys Brothers. Clothing manufacture was originally subcontracted, but growing sales saw an Umbro factory established in 1930.
Both teams wore Umbro kits at the Wembley finals in 1934.
During the Second World War Umbro manufactured military uniforms and Lancaster Bomber aircraft interiors.
The England international kit was manufactured from 1952.
Roger Bannister (1929 – 2018) ran the first ever sub-four minute mile whilst wearing Umbro clothing in 1954.
Umbro began to outfit overseas international teams from 1958. When Brazil won the World Cup that year, they were kitted out in Umbro clothing.
By the early 1960s Umbro was being managed by the two sons of Harold, John (1929 – 1979) and Stuart (1931 – 2005). In practice, John was the leading dealmaker.
Umbro won a 25-year contract to be the sole distributor of Adidas products in Britain in 1961. Adidas was the largest manufacturer of soccer boots in the world, but this was its only manufacture, so there was no conflict of interest.
Umbro kitted out 15 out of 16 teams in the 1966 World Cup Finals, the sole exception being the Soviet Union.
A factory had been established at Wilmslow, Cheshire, by 1967.
Distribution of Adidas footwear and clothing had become the largest source of income for Umbro by the early 1970s.
Umbro supplied the football kits to all 16 teams in the World Cup Finals of 1974.
The England international football team switched their kit manufacturer to Admiral, who had made a superior offer, in 1974.
John Humphreys died in 1979. His unexpected death affected corporate development, and Arnold Copley, a former partner at Price Waterhouse, the accountancy firm, was appointed chief executive from 1982. He led the company into the leisure wear market.
A factory was opened at Ellesmere Port, Cheshire, in 1984.
Umbro regained sponsorship of the England international football team kit from 1984.
Adidas had entered the leisurewear market and there were increasing conflicts of interest with Umbro, so the distribution contract ended in 1986. The termination of the contract gave Umbro free reign to enter the footwear market for itself.
Umbro employed 650 people at factories in Macclesfield, Ellesmere Port and Wilmslow by 1985.
Umbro was the market leader in football kits in the United States by 1990.
Umbro was acquired by its US-franchise holder, Stone Manufacturing of the United States for £2.9 million in 1992. The increasing cost of club sponsorship saw Umbro abandon its interests in squash and rugby to focus solely on football.
Following a slump in demand, Umbro closed factories at Macclesfield and Stockport, with the loss of 146 jobs in October 1992.
The death of Eugene Stone in 1997 saw the remaining family members reach loggerheads regarding the future direction for Umbro. Phenomenal growth saw financial resources stretched to the limit.
Several cost-saving measures were introduced in 1998 in order to stave off bankruptcy. Almost the entire United States workforce was dismissed. Headquarters were relocated to Cheadle, Greater Manchester. Umbro divested its factory in Biddulph near Stoke. Umbro clothing continued to be manufactured there, but under contract by a third party. The Ellesmere Port factory, with a staff of 120, was closed.
Umbro was sold to Doughty Hanson, the private equity group, for £90 million in 1999. Umbro underwent a remarkable turnaround. The Wynthenshawe factory was closed in 1999, and manufacturing was outsourced to China and Hong Kong. The Umbro brand was repositioned to focus solely on football.
Nike acquired Umbro for a generous £285 million in 2008 in order to build its presence in the football market. At the time Umbro was the leading supplier of soccer clothing in the world, and the third largest supplier of branded athletic apparel in the United Kingdom.
Nike tried to impose its own manufacturing and sales logistics onto Umbro. Nike executives struggled to understand the niche company. Nike sold Umbro to Iconix Brand Group for £137 million in 2012.
England football kit sponsorship was switched to Nike from 2013.