Sharwood’s is the leading Asian food brand in Britain.
James Allen Sharwood (1859 – 1941) was a City of London merchant. He initially worked in insurance, before moving into wine and spirits distribution. He entered the wholesale grocery distribution market in 1888.
Sharwood was born to a Scottish mother, who taught him the importance of being thorough. He had a great interest in travel and learning foreign languages. He was intelligent, hard-working, and innovative.
Sharwood was introduced by a family friend to Lord Dufferin (1826 – 1902), the Viceroy of India. Dufferin asked Sharwood to bring his French chef some supplies from Europe.
Legend has it that the grateful chef recommended that Sharwood visit P Vencatachellum at No. 1 Pophams Broadway in Madras. Vencatachellum blended a famed curry powder, including turmeric from Chittagong, coriander from Kerala, chillis from Orissa, and four secret ingredients. The mix impressed Sharwood, and he arranged to distribute Vencat curry powder in Britain.
Green Label mango chutney was introduced from 1889.
The Northern Meat Preserving Co was acquired in 1891.
J A Sharwood was incorporated in 1899 as a limited company with capital of £50,000. A factory, the Offley Works, was established at Vauxhall.
F A Bovill & Co of City Road, London, a preserve manufacturer, was acquired in 1900.
J A Sharwood was advertising itself as “the largest dealers in Indian condiments in the world” by 1933.
James Allen Sharwood retired to South Africa. He died in 1941 and his effects in England were valued at £7,296.
Cerebos, a British foods company, acquired J A Sharwood in 1962 for £982,047. The Offley Works was divested and production was relocated to Greatham, Hartlepool.