On point: Edward Sharp & Sons of Maidstone

Edward Sharp & Sons became the largest toffee manufacturer in the world.

Edward Sharp establishes a confectionery factory
Edward Sharp (1854 – 1931) was born in Maidstone, Kent, the son of a manager at a paper factory. He was educated at the local grammar school. He was a dedicated Congregationalist.

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Sharp established a grocery business on Week Street, Maidstone. He began to sell homemade sweets, principally toffee and nougat, in his shop from 1878. The business was initially modest, and Sharp employed one man and one boy in 1881.

Sharp acted as his own salesman, and travelled Kent on his bicycle.

The confectionery sideline was to prosper, and Sharp had divested his grocery business by 1898 and established a dedicated factory in a former roller skating rink on Sandling Road, Maidstone.

Kreemy Toffee helps to establish sales, and a new factory is built
A new type of creamy nougat that Sharp introduced was recast by the works manager to create a creamy toffee. Branded as “Kreemy Toffee”, the new product line helped to secure a national reputation for the business from the turn of the century.

A new factory, the Kreemy Works, was established at St Peter’s Street, Maidstone, from 1912.

Sharp’s success was credited to improved methods of manufacture, careful advertising and a national increase in toffee sales during and following the First World War. The business claimed to be the largest toffee manufacturer in the world in 1922, and Sharp was made a baronet.

Sharp’s wife died in 1925, and to widespread surprise he married his secretary when he was 74 years old in 1928. Sharp died in 1931 and left an estate valued at £156,367.

Sharp’s sons Herbert Edward Sharp (1879 – 1936) and Wilfred James Sharp (1880 – 1945) became joint-managing directors of the company.

Edward Sharp & Sons toffee sales continued to grow, and it was the largest toffee manufacturer in the world in 1933. The company owed its success to heavy advertising and a quality product.

H E Sharp died in 1936 and left an estate valued at £79,943. W J Sharp died in 1945 and left an estate valued at £194,219. The grandsons of the founder became joint-managing directors.

Employees were allowed to consume as much confectionery as they could eat on the premises, but were not permitted to take produce home.

Restricted supplies of raw materials forced Sharps to concentrate on the export trade during the Second World War and up to the early 1950s.

An illustrated Sharps toffee tin

Sharps was one of the foremost sugar confectionery manufacturers in Britain in 1951. The business targeted the high-quality market. Super Kreem toffee was the highest-selling product line. The factory could produce 600 wrapped sweets a minute.

Sugar rationing ended in 1953, and butter rationing ended in 1954. To cope with increasing sales, 24-hour production was introduced, and 350 men were employed on the night shift alone by 1954.

Edward Sharp & Sons loses its independence, the brand is withdrawn and the factory is closed
Following the post-rationing boom, an increasingly affluent society began to favour chocolate over sugar confectionery. Edward Sharp & Sons was acquired by Trebor, a privately-owned London confectionery manufacturer, in 1961. The sales forces were merged in 1968, and the company became known as Trebor Sharp.

The Maidstone plant focused on Easter eggs, toffee, fudge and chocolate-coated products by 1980.

Trebor Sharp was acquired by Cadbury in 1989.

Sharp’s toffee was discontinued in 1998.

The Maidstone factory was closed as part of an efficiency drive in 2000, with the loss of over 300 jobs. The factory had produced Softmints, toffee and fudge. Manufacturing was relocated to Chesterfield and Sheffield. The factory was demolished and replaced by housing in 2002.

The brand was relaunched as Sharps of York from 2004. The Sharps brand was acquired by Tangerine Confectionery in 2008. The Sharps brand had been discontinued by 2016.

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18 thoughts on “On point: Edward Sharp & Sons of Maidstone”

  1. I would like to send a photo to see if worth anything. I am not able to attach the photo.
    Can you advise?

  2. I work there from 1961 to 67 on the toffee macince an the creamy toffees I left to have my first baby,then two later returned to the night shift

  3. I have a tin made by Edward Sharp & Sons of Maidstone Kent, featuring 3 kittens in a basket. Could you provide a date for me as to manufacture.
    I’ve tried to attach photo without success

  4. We have a tin box of toffee with a picture of the Château Frontenac in Québec City, dating probably in the 1930.

  5. I have an old toffee tin with a picture of a Native American wearing a headdress, beaded gloves , carrying a pipe, I think the picture is the famous Grey Owl otherwise known as the British born Archibold Belaney , he was over in England in the 20s and 30s , I have a picture of the Tin but unable to attach a picture, do you have records that the image is the individual I have named, or can tell me anything more on it, hope you can help Mark.

  6. My Grandmother Daisy Peverley’s Cousin was Winifred Peverley who Married Sir Herbert Sharp. My Gran used to Receive a Lovely Tin of Toffees every Christmas from the Family.

        1. I used to keep all my Dinky Toys in those Tins to play with when i visited my Grandmother Daisy. I think they all ended up going into the Jumble Sale.

          1. My Mother Joan does not remember her Great Cousin Winifred Sharp now at the age of 93yrs with Dementia.

  7. I have the same kitten tin that’s listed here. My great Uncle gave it to me when I was a child. I’ve carried it all over the world with me, so I was surprised when I saw the image here.

  8. I also have a tin with a golden retriever wrapped in a blanket with his medicine clove by. I’m a golden lover so love makes it even more special:)

  9. It was nice to read and remember the history of the Sharps factory. I can remember the smells that wafted around that part of town when fishing on the river Medway as a child.

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