Biscuity history: William Crawford & Sons

Crawford’s biscuits survives today as the economy sister brand to McVitie’s.

Ship biscuits were first produced at 31 Shore, a public house in Leith, Edinburgh, from 1813. Robert Mathie (1790 – 1863) took over the business from 1817. He employed five men by 1851.

Mathie retired and sold the business to William Crawford (1818 – 1889) in 1856. Crawford immediately opened an outlet on 14 Leith Street, Edinburgh to extend his customer base.

Crawford was a master baker employing six men and one boy by 1861. He removed his Edinburgh outlet to 2 Princes Street from 1866.

Crawford employed five men and one boy in 1871.

Crawford established a custom-built factory at Elbe Street, Leith in 1879. The business traded as William Crawford & Sons from 1880. By this time the ship biscuit had been replaced by the wheat meal biscuit (similar to a digestive) as the leading product.

William Crawford died in 1889 as a well-respected figure in Leith and Edinburgh. He was succeeded as principal of the firm by his son, William Crawford (1858 – 1926), a man of a retiring disposition. It would be due to his efforts that would see the family firm grow to national scale.

The Elbe Street factory was described as “large” by 1891.

William Crawford sent two of his brothers, Archibald Inglis Crawford (1869 – 1940) and James Shields Russell Crawford (1863 – 1927), to establish a subsidiary in Australia in 1897. The brothers were due to set sail from Liverpool, but instead decided to stay put, and established the Fairfield Works on Binns Road in the city.

Crawford products around this time included wheat meal, shortbread, currant and rich tea biscuits, as well as cream crackers.

William Crawford & Sons had established national distribution by 1900.

William Crawford & Sons of Leith was registered as a limited liability company with a capital of £251,000 in 1906. The Crawford family controlled the company.

The Leith factory was largely rebuilt in 1906, and covered a quarter of an acre. The factory employed 150 men and boys by 1911.

Alexander Hunter Crawford (1865 – 1945), a leading Edinburgh architect, joined the company from around 1920.

William Crawford & Sons employed hundreds of people at its factories at Leith and Liverpool by 1923. By this time the company claimed to be “the oldest of the biscuit manufacturers”.

Company capital was increased to £700,000 in 1924.

William Crawford died with an estate valued at £876,211 in 1926.

Archibald Inglis Crawford died in 1940 with an estate valued at £1,015,886.

Douglas Inglis Crawford (1904 – 1981), son of Archibald, became company chairman from 1946. He had been raised by his father to value honest and integrity.

Douglas Inglis Crawford (1904 – 1981)

William Crawford & Sons was the largest privately-owned biscuit manufacturer in Britain by 1962. Best known for shortbread, it employed 4,000 workers across Leith and Liverpool.

The privately-owned company was still largely in Crawford family hands when it was acquired in a friendly takeover by United Biscuits for £6.25 million in 1962. D I Crawford was appointed vice chairman of United Biscuits.

United Biscuits closed the Leith factory in 1970, with the loss of 703 jobs. Meanwhile an investment of £2 million saw production at Liverpool increased by 50 percent.

The McVitie’s, Crawford and Macfarlane sales teams were merged in the 1970s.

D I Crawford retired in 1974.

The Crawfords factory was the longest-established and largest of all United Biscuits factories. It was also the most progressive in terms of employee relations. The site covered seventeen acres and employed 4,000 people by 1977. The Tuc biscuit and Tartan shortbread were its leading products.

D I Crawford died in 1981 with a net estate of £252,431.

United Biscuits wound down manufacturing operations at Liverpool between 1984 and 1987. 934 full time and over 1,000 part time jobs were lost. Some administrative functions are maintained at the site.

The Crawford name was repositioned as an economy brand from 2014. The Crawford’s (formerly Peek Frean) Family Circle was rebranded under the McVitie’s name.

The Salt King: John Corbett

John Corbett was by far the largest producer of salt in Britain.

John Corbett (1817 – 1901) was born to Joseph Corbett, a Shropshire farmer. Joseph Corbett relocated to Birmingham, where he established a successful canal freight business.

John Corbett left school at the age of ten, and began to drive one of his father’s canal boats. He was eventually promoted to canal boat captain. During this period Corbett observed that salt was one of the major freight goods.

In his spare time, as well as on canal boats, Corbett would read mechanical books, with the aim of becoming an engineer. He served a five year apprenticeship at the Leys Ironworks in Stourbridge from 1840.

John Corbett was taken into partnership by his father in 1846. However, with increased competition from the railways, the firm was sold to the Grand Junction Canal Company in 1849.

John Corbett went to work at the Stoke Prior Salt Works near Droitwich. He began as an engine driver, before working as an outrider, and finally as a cashier. Corbett was learning the salt business at all levels.

Corbett acquired the lease of the Stoke Prior Salt Works in 1852. The works had an annual production of 26,000 tons. Two successive companies had failed to make a success of business. Corbett studied the previous failures and endeavoured to make a success of it.

The Stoke Prior Salt Works produced salt from springwater. Underground springs passed through a salt bed, which gave the water a salt content of 38.4 percent, according to an 1886 study, a higher level than even the Dead Sea.

Corbett used his engineering ability to introduce improved salt refining techniques. Identifying distribution as the most profitable area of the salt industry, he acquired his own canal boats, and later trains, to transport his product. To increase export sales he established agents overseas.

Corbett also hired the best people he could afford, and looked after his employees. He was a model employer, and built a village for his workers including a school, church and social clubs. Corbett was also a dedicated philanthropist, establishing a 40 bed hospital in Stourbridge, as well as gifting Salters Hall to Droitwich.

Throughout his career, Corbett remained a hands-on proprietor, deeply engaged in the management of his business. He was an incredibly keen businessman, and a hard worker, beginning his working day at 6am, and often sleeping above his work offices.

By character Corbett was a quiet, likeable man. He was thoughtful, intelligent and interested in the arts and travel. Despite his immense wealth he lived a plain life, and drank in moderation.

Corbett was the largest salt manufacturer in Worcestershire by 1879.

Salt was the largest manufacture by tonnage in Britain after coal and iron in 1879. Between one and two million tons were produced each year, and thousands of people were employed in the industry.

Corbett was producing 200,000 to 300,000 tons of salt every year by 1886. The works covered around 30 acres. High quality table salt was the main product, sold under the “Black Horse” brand.

Men were limited to an eight hour day, and women to seven. Corbett paid his workers a premium of around 15 percent against the industry average. In his entire career, Corbett never suffered a strike that lasted 48 hours or more.

According to an industry estimate, John Corbett held nearly 50 percent of the British salt producing industry by 1888 and the Stoke Prior Salt Works was the most valuable enterprise of its kind in Britain.

The Salt Union Ltd was formed in 1888 as a merger of various salt interests across the country, including the Stoke Prior Salt Works, which were acquired at the cost of £660,000. Salt Union had a capital of £3 million and produced two million tons of salt every year.

Corbett became deputy chairman, a managing director, and by far the largest shareholder in the concern.

The Salt Union was immediately accused of attempting to rig the market and raise prices. It was alleged in The Standard that salt prices to the strategically important alkali industry had increased by 80 percent.

As a consequence of the price increase, exports slumped by 20 percent, and many people were put out of work. Corbett initially defended the company, arguing that producers had been operating at an unsustainable loss for a considerable period of time, and that the price adjustment merely reflected a correction of the market.

Corbett was to regret joining the Salt Union. After selling out to the company, he realised that it had entered into a number of imprudent contracts. The company had a lack of focus and direction, and his recommendations for the business were ignored. As a result, Corbett resigned his post as deputy chairman and managing director in 1890.

The Salt Union rapidly lost market share. Its attempt to exploit its monopoly position simply allowed its competitors to undercut it. Furthermore, an improved table salt was introduced by rival Cerebos in 1894.

Corbett died in 1901. His gross estate was valued at £412,972. An obituary in the Daily Telegraph heralded him as the “Salt King”.

The Salt Union was acquired by ICI in 1937. The works closed in 1972 due to cheaper foreign imports.

Ring their praises: Bell Brothers

Bell Brothers was the second largest producer of pig iron in the North of England.

Thomas Bell (1774 – 1845) was born at Lowhurst, Cumberland. In 1808 he entered the business of Losh & Co of Newcastle upon Tyne, a firm of merchants which was branching out into the manufacture of alkali and iron.

He became a partner in the firm, which became known as Losh, Wilson & Bell.

His sons, Isaac Lowthian Bell (1816 – 1904) and John Bell (1818 – 1888) established Bell Brothers in 1844. Initially they leased an iron smelting works at Wylam on Tyne.

Lowthian Bell was the senior partner. Educated in the sciences at the Sorbonne in France, he spoke fluent German, Danish and French. Bell would later be heralded as the first scientifically trained ironmaster.

John Vaughan discovered sizeable deposits of ironstone (from which iron ore could be extracted) at Eston in the Cleveland hills near Middlesbrough.

John Bell made his own ironstone discovery at Normanby, and leased the land from the Ward Jackson family. Two blast furnaces were erected at Port Clarence, Cleveland in 1853. Three more were built the following year.

Bell Brothers was registered as a limited liability company in 1873. The company remained entirely family controlled.

Two new blast furnaces were opened in 1874, and the company announced plans to increase capacity to 750 tons of iron per day.

Bell Brothers pioneered the Teesside salt industry. The company began to bore salt from 1882, and by the end of the year had a productive capacity of up to 400 tons of salt a week. The salt was sold to Tyneside chemical manufacturers, who used it to produce alkali. By April 1883 the company was produced 860 tons of salt a week.

By this time, Teesside was the largest producer of iron in the world.

Bell Brothers operated twelve blast furnaces at Port Clarence by 1877. The company also operated ironstone mines, limestone quarries and collieries. Around £1 million in capital was invested in the business. The company was second only to Bolckow Vaughan in pig iron production in the North of England.

By this time Thomas Hugh Bell (1844 – 1931), the son of Lowthian Bell, was responsible for managing the business.

Bell Brothers announced plans to develop a steel works at Port Clarence in 1887. The works would use the Siemens-Martin process, instead of the established Bessemer process, to manufacture steel from Cleveland pig iron. The strategy allowed the company to exit the increasingly competitive iron market.

Bell Brothers employed 4,500 men in 1898. The company had an authorised capital of £825,000.

Bell Brothers divested its salt interests to Salt Union Ltd and Brunner Mond Ltd in 1899.

Dorman Long acquired half of Bell Brothers from Thomas Hugh Bell in 1899. The remaining half was acquired from Lowthian Bell in 1902.

Lowthian Bell became chairman of Dorman Long. With a capital of £1 million, the merged company was the largest iron and steel manufacturer in the North of England.

Bell Brothers produced 360,000 tons of pig iron in 1903. The number of blast furnaces had been reduced to eight by 1905.

Bell Brothers blast furnaces at Port Clarence in 1917

Lowthian Bell died in 1904 and his estate was valued at £768,676.

The Bell Brothers subsidiary was formally liquidated in 1923.

Ice to meat you: T Wall & Sons

T Wall & Sons was the largest ice cream manufacturer in the world.

Richard Wall (1777/8 – 1838), pork butcher, was apprenticed to Edmund Cotterill, a pork butcher in St James’ Market, London. He became a partner, and was the sole proprietor from 1807.

Richard Wall received his first Royal Appointment as “pork butcher to the Prince of Wales” in 1812. This was renewed when the prince succeeded as George IV in 1820, and by William IV in 1830.

Richard Wall leased larger premises at 113 Jermyn Street from 1834.

Wall died in 1838 and was succeeded by his widow, and then his son, Thomas Wall (1817 – 1884).

Thomas Wall Jr (1846 – 1930) became partner in 1870. He was joined by his brother Frederick C Wall (1855 – 1924) from 1878 and the firm became known as Thomas Wall & Sons.

Thomas and Frederick Wall transformed the firm into the best-known sausage business in Britain. Queen Victoria was supplied with sausages on a weekly basis from the Jermyn Street shop. The sausages for the monarch had a special recipe including freshly laid eggs and hand-chopped mince.

The firm was beginning to wholesale across Britain by 1900, and a factory was opened at Battersea.

The business was registered as T Wall & Sons Ltd in 1905, when it acquired an Acton rival.

The six acre Friary House and grounds in Acton was acquired in 1919, and a large sausage factory was built there.

William Hesketh Lever (1851 – 1925) acquired the company in 1920. He sold the business to Lever Brothers in 1922, which from 1929 became a part of Unilever. At Lever’s request, the company began to produce ice cream during the summer months, when sausage sales slacked off.

Thomas Wall Jr was devoted to charities dedicated to the education of young people. The capital released from the sale of his company allowed him to established the Thomas Wall Trust, with capital of £233,000, to fund students at schools and universities. Wall died in 1930 with an estate valued at £288,116. The bulk of his estate went to the Thomas Wall Trust.

Seven million tons of ice cream were produced in 1945.

T Wall & Sons was the largest manufacturer of sausages and meat pies in Britain by 1954. They had a factory at Willesden.

A new sausage factory was opened at Godley, Cheshire in 1955. It had a weekly output of 350 tons.

Much of the meat business was relocated to Atlas Road, Park Royal, London from 1956, with Acton left to concentrate on ice cream production. The Acton factory employed 4,000 people by 1960.

20 million tons of ice cream were produced every year by 1960, and Wall’s was the largest manufacturer of ice cream in the world.

Mattessons, a processed meat manufacturer, was acquired in 1965.

Robert Lawson & Sons of Aberdeen was acquired for £2.6 million in 1965. Lawson had the largest bacon factory in Scotland, and had a valuable contract to supply Marks & Spencer.

113 Jermyn Street remained as a Wall’s shop, where all Wall’s products could be purchased, as late as 1970. The Atlas Road site was closed around 1978.

Wall’s was one of the largest processors of meat in Britain by 1980.

The Acton ice cream plant was closed in 1988.

The meat business was sold to Kerry Group of Ireland in 1994. The Wall’s ice cream business remains a subsidiary of Unilever.

Eno’s Fruit Salts

Eno’s Fruit Salts was one of the best known branded medicines in the world.

James Crossley Eno (1827 – 1915) served as an apprentice chemist before opening a small shop of his own on Groat Market in Newcastle upon Tyne.

Eno’s Fruit Salts were being marketed by 1874. First developed for drunken sailors, it was sold as a hangover and indigestion remedy. The sailors helped to establish the reputation of the product overseas.

Unable to cope with the scale of demand, Eno left Newcastle to establish a factory at New Cross, London in 1876. The firm employed 50 people by 1884.

An analysis in the British Medical Journal in 1903 found Eno’s Fruit Salt to consist of sodium bicarbonate, tartaric acid and citric acid.

Harold F Ritchie (1881 – 1933) of Toronto was the agent for sales in Canada from 1907.

Eno died in 1915. His estate had a gross value of £1.6 million.

The business was acquired by Harold F Ritchie in 1928 for a reported £1.5 million.

Eno Proprietaries Limited had a paid-up share capital of £2 million in 1934. By this time Eno’s Fruit Salts was one of the best known proprietary medicines in the world.

Eno’s Fruit Salts were sold in 83 countries. It was advertised in 73 countries with 26 different languages.

The principal factory was in London, but there were two large factories in North America, and nine smaller factories across the rest of the world.

Eno Proprietaries was acquired by Beecham for £1 million in 1938.

Eno’s Fruit Salts remained a major Beecham product as late as the 1970s.

Now owned by GlaxoSmithKline, Eno is still widely sold across the world as an antacid for the relief of indigestion. Latin America and Asia are its largest markets.

 

A sporting chance: C & E Morton

C & E Morton was a large packaged food producer. Its workers established Millwall Football Club.

John Thomas Morton (1828 – 1897) established a small factory producing preserved foods in Aberdeen in 1849. He had established a base in London by 1851. Almost all production by J T Morton was for the export market.

Morton was a dedicated Puritan, and devoutly observed the Sabbath. He was a reserved man, with very few close associates. His only known sentiment was towards his mother. He was emotionally hard, but just and honest.

The head office was relocated to Leadenhall Street in the City of London in 1866.

A factory was established at Millwall around 1872, in a former oil factory belong to Price & Co. Millwall Football Club was established by J T Morton tinsmiths in 1885.

The Aberdeen factory employed hundreds of workers by the 1880s.

When John Thomas Morton died in 1897 he was an extremely wealthy man. He left an estate valued at £714,186. He dedicated over half of his wealth to churches and charities. His manager, who had been with the company for nearly 40 years, and helped to build his fortune, received nothing.

The business was inherited by his two sons, Charles Douglas Morton (1861 – 1944) and Edward Donald Morton (1866 – 1940).

C D Morton was an energetic and generous man. The two brothers established agents in overseas markets, which increased sales. They travelled the world extensively to attend to their overseas trade.

An additional factory had been established at Falmouth, Cornwall by 1897.

C & E Morton was a substantial supplier of food to the military during the Boer War.

C & E Morton was registered as a public company with a capital of £650,000 in 1912. There were premises at Leadenhall Street, Millwall, Lowestoft, Aberdeen and Mevagissy, Polruan and West Looe in Cornwall.

1,500 workers at the Millwall factory went on strike in March 1914, in protest against girls under the age of 18 being hired, which they argued threatened to undercut their wages. The strike resulted in a victory for the workers.

Morton was singular among preserved provisions manufacturers in normally refusing to hire under 18 year olds. They claimed that they had been driven to do so because of difficulties in sourcing sufficient labour. They also asserted that their factory workers were among the highest paid in London.

During the First World War the company continued to pay half wages to its staff who were serving in the armed forces.

There were plans for Crosse & Blackwell to acquire C & E Morton in 1926, but the proposed deal fell through due to an uncertain economic climate.

Increasing import tariffs overseas hurt the business during the 1930s. Factories were established overseas to circumvent these charges.

R S Murray & Co, a confectionery manufacturer, was acquired in 1936.

There were three large factories at Millwall, Cubitt Town and Lowestoft in 1939. Thousands of people were employed. The Lowestoft site was the largest herring cannery in Britain.

E D Morton died in 1940 and left an estate valued at £213,295.

Beecham, a large consumer goods group, acquired the struggling C & E Morton for £180,000 in 1945. Beecham concentrated production at Lowestoft.

Morton Brands was sold to Hillsdown Holdings for £8.5 million in 1986. The Lowestoft factory produced tinned vegetables and fruit fillings. 160 people were employed and the assets had a book value of £6 million.

The Lowestoft factory was closed down in 1988, and the Morton brand name was phased out.

The Morton brand name is still used for tinned goods in India, although the former subsidiary has been independent since 1947.

Curry favour: J A Sharwood

Sharwood’s is the leading Asian food brand in Britain.

James Allen Sharwood (1859 – 1941) was born in Islington, London. He was named for his grandfather, a prosperous Fenchurch Street wholesale druggist.

Sharwood’s mother was a Scottish schoolmistress, who instilled in him the importance of paying attention to details.

Sharwood’s father was an excellent chemist, but a spoiled man. He spent extravagantly, and was sent to debtor’s prison after he was declared bankrupt in 1864. His marriage ended in divorce. J A Sharwood was to meet his father only once, in 1890, before he died in the workhouse in 1894.

J A Sharwood attended the Heath Mount School in Hampstead, and then went on to work in the City of London. He initially worked in insurance, before working as a manager for a wine and spirits distributor.

J A Sharwood established himself as a wholesale grocer on Carter Lane from 1888. Green Label mango chutney was introduced a year later.

Sharwood was to prove himself intelligent, hard-working, and innovative. He had a keen interest in overseas travel and was fluent in French and German.

Sharwood was introduced by a family friend to Lord Dufferin (1826 – 1902), the Viceroy of India. Dufferin asked Sharwood to bring his French chef some supplies from Europe.

Lord Dufferin (1826 – 1902) as Viceory of India

Legend has it that the grateful chef recommended that Sharwood visit P Vencatachellum at No. 1 Popham’s Broadway in Madras. Vencatachellum made a famed curry powder, which blended stone-ground turmeric from Chittagong, coriander from Kerala, chillis from Orissa, and four secret ingredients. The mix impressed Sharwood, and he arranged to distribute “Vencat” curry powder in Britain from 1893.

J A Sharwood was incorporated as a limited company with capital of £50,000 in 1899.  A factory, the Offley Works, was established at Vauxhall.

White Label Worcestershire Sauce was the main product by 1900. It was aged for five years.

F A Bovill & Co of City Road, London, a preserve manufacturer, was acquired in 1900.

J A Sharwood supplied the prestigious Cunard ocean liners with foodstuffs from 1902.

Sharwood had retired by 1927 and settled in Cape Town, South Africa.

J A Sharwood was advertising itself as “the largest dealers in Indian condiments in the world” by 1933.

Sharwood died in 1941 and his effects in England were valued at £7,296.

Cerebos, a British foods company, acquired J A Sharwood for £982,047 in 1962. The Offley Works were divested and production was relocated to Greatham, Hartlepool.

Sharwood’s dominated the chutney market by the 1970s.

Sharwood’s had a Royal Warrant from Queen Elizabeth II, to supply chutney and curry powder, by 1975.

Sharwood’s sales doubled between 1989 and 1994, as the British market for Indian groceries grew. Sharwood’s held 74 percent of the mango chutney market by 1991.

The Greatham factory was closed in 2001, and Sharwood’s production was relocated to Wythenshawe, Manchester.

RHM was acquired by Premier Foods for £1.2 billion in 2007. The Wythenshawe factory was closed in 2009, and Sharwood’s production was relocated to Worksop, Nottinghamshire.

According to food blogger Gareth Jones, the Sharwood archive was accidentally disposed of by a rookie marketer, and is no more.

Close but no cigar: Cope Brothers

Cope Brothers was the second largest tobacco manufacturer in Britain, and pioneered the employment of women in the sector.

Establishment and the Victorian era
George Cope (1823 – 1888) and Thomas Cope (1827 – 1884) began to sell cigars, snuff and tobacco from 63 Paradise Street, Liverpool in 1848. Trading as Cope Brothers, the firm was undertaking its own manufacturing from premises on Lord Nelson Street by 1853.

George Cope managed the manufacturing arm of the firm, while Thomas Cope was responsible for the business as a whole.

Cope Brothers was one of the first tobacco manufacturers in Britain to employ a female workforce. Cope Brothers began to employ women following a factory strike in 1858. Female workers proved capable, so the policy was continued until the factory employed around 700 women and girls by 1871, out of a total of 774 employees.

Cope’s Christmas entertainment at St George’s Hall in 1864. Taken from the Illustrated London News.

Cope Brothers operated the largest tobacco factory in Britain by 1870. The factory was spacious and well-ventilated. Charles Dickens and Emily Faithfull were given tours and reported favourably. Shifts were of six to eight hours in duration. The girls were generally the daughters of shopkeepers, warehousemen and clerks. Cope Brothers employed 1,400 women and girls by 1879. The factory occupied almost the entirety of one side of Lord Nelson Street by 1882.

Thomas Cope died in 1884, and left an estate valued at £199,000.

Cope Brothers was converted into a private limited liability company with a capital of £350,000 in 1885.

George Cope died in 1888. He was succeeded as managing director by his nephew, Thomas Henry Cope (1867 – 1913).

Cope’s Tobacco Works in 1889

The regular workforce at the Liverpool factory totalled 1,500 people by 1892, many of them women and girls. With four percent of the British tobacco market, Cope Brothers was second only to Wills of Bristol.

Increased competition
The American Tobacco Company acquired Ogdens, a Liverpool tobacco manufacturer, in 1901. ATC ran Ogdens at a massive loss in order to increase its market share. Although the acquisition was to impact the entire British tobacco industry, Cope Brothers suffered more that most, perhaps due to its proximity to its rival, and its decision not to join Imperial Tobacco, formed as a defensive merger of major British tobacco companies.

John Wilcox, chairman of Cope Brothers, decried “the deliberate and organised effort on the part of American capitalists to destroy a British industry and create a selfish monopoly for themselves”. On the other hand, the Daily Mail criticised Cope Brothers as “slow, easy-going [and] old-fashioned”, with “out-of-date methods”.

In a defensive move, Cope Brothers acquired Richard Lloyd, tobacco manufacturers best known for the Old Holborn brand, in 1902.

Robinson & Barnsdale Ltd, tobacco manufacturers of Nottingham, was acquired in 1905.

Escudo Navy De Luxe pipe tobacco was introduced by Cope Brothers in 1912.

H C Lloyd & Son Ltd of Exeter was acquired in 1924.

Strike issues and acquisition
Around 460 Cope Brothers employees went on strike in 1950 in protest against the hiring of non-unionised labour. The strike lasted for nearly three months, and resulted in the dismissal of nearly 200 striking workers.

Cope Brothers was acquired by Gallaher in 1952, in an exchange of shares. The Liverpool factory appears to have been closed shortly afterwards. At the time, purchase of American tobacco was limited by quotas from the Government, and Gallaher acquired Cope Brothers to increase its quota allowance. Gallaher was also attracted by the strength of the Old Holborn brand.

Cope Brothers remained a major Gallaher subsidiary as late as 1969.

Escudo Navy De Luxe pipe tobacco and Old Holborn are still sold as of 2017.

How the cookie crumbles: United Biscuits (Part II)

Part I of this history of United Biscuits.

United Biscuits produces McVitie’s Digestives, Jaffa Cakes, Jacob’s cream crackers and Carr’s water biscuits.

Two Scottish biscuit manufacturers, McVitie & Price and Macfarlane Lang merged in 1948 to form United Biscuits, with a capital of £3.5 million. The businesses continued to trade under their respective names.

The Harlesden, North London, facility became the first fully-automated biscuit factory in the world in 1948, increasing output by 1000 percent.

McVitie & Price produced around 450 different products in 1939. This had been streamlined to about twelve major lines, with corresponding cost efficiencies, by 1959.

United Biscuits held nearly 70 percent of the digestive biscuit market by 1959. It was also a leader in the sale of Rich Tea biscuits.

United Biscuits was the largest biscuit manufacturer in Britain by 1962.

William Crawford & Sons, the largest privately-owned biscuit manufacturer in the United Kingdom, was acquired in 1962 in a mostly share-based transaction which valued the company at £5.9 million.

United Biscuits increased its capital from £9 million to £13 million in 1963. Hector Laing (1923 -2010) became managing director of United Biscuits in 1964.

United Biscuits entered the packaged cake market in 1964. The company had taken a 14 percent share of the market by 1968, winning market share from J Lyons.

William Macdonald & Sons of Glasgow was acquired in 1965 for £2.8 million in cash and shares. The firm had introduced the Penguin chocolate-coated biscuit in 1932. It was experiencing strong growth, and held almost 20 percent of British chocolate biscuit exports.

The United Biscuits subsidiaries were absorbed into a single operating company in 1965. The company announced plans to close four of its nine factories, and to greatly increase production at Glasgow and Liverpool in 1966.

The McVitie & Price factory in Edinburgh was closed in 1967 with the loss of 541 jobs. The Macdonald factory at North Cardonald, Glasgow was closed with the loss of 497 jobs. The Crawford factory in Leith was closed in 1970 with the loss of 703 jobs, and the Macdonald factory at Hillington, Glasgow was closed with the loss of 497 jobs. The factories that were closed had no room for expansion, and it made economic sense to rationalise production at a smaller number of larger sites.

The Macfarlane Lang factory at Tollcross, Glasgow was doubled in size at a cost of £2.3 million in 1969. The labour force was increased from 250 to 1,350. The factory would supply the Scotland, Northern Ireland and North of England markets.

The Crawford factory at Liverpool increased capacity by 50 percent following a £2 million investment in the 1970.

Sales of the McVitie’s brand doubled between 1962 and 1967, and McVitie’s had by far the most brand recognition in its category. The McVitie’s Chocolate Home Wheat (a chocolate digestive) was its highest seller.

Meredith & Drew was acquired in 1967. Following the acquisition, United Biscuits produced over one third of all biscuits consumed in Britain.

Kenyon, Son & Craven, with the KP salted peanuts brand, was acquired in 1968 in a share exchange which valued the private company at £3.5 million.

United Biscuits was the largest biscuit manufacturing company in Europe by 1969.

Hector Laing became company chairman in 1972. That year, United Biscuits took over the biscuit interests of Cavenham, which included Carr’s of Carlisle and Wright’s of South Shields for £4 million in cash.

The South Shields factory was closed in 1973 with the loss of 823 jobs.

A total of four factories and four offices were closed in the early 1970s in a spate of rationalisation. The McVitie, Crawford and Macfarlane sales teams were merged in the early 1970s.

United Biscuits acquired Keebler, the second largest US biscuit manufacturer, in 1974.

United Biscuits employed 36,000 people in 1976. Its products were sold in 92 countries. The company controlled 41.6 percent of the British biscuit market, and boasted eight out of the ten highest selling products.

Not every venture was a success however, and United Biscuits was prepared to admit defeat when appropriate; in 1977 the company withdrew from the packaged cakes market.

By 1978 United Biscuits sold 75 million biscuits every day.

In 1980 it was announced that the former Macfarlane Lang factory at Osterley, West London would be closed with the loss of 2,000 jobs.

The Hobnob biscuit was introduced in 1985.

In an admission of defeat in the American snacks market, Keebler was divested for $500 million in 1995.

United Biscuits employed 22,500 people in 22 countries in 1999.

Jacob’s, a Liverpool biscuit manufacturer, was acquired from Danone of France for £200 million in 2004.

United Biscuits was acquired by private equity firms Blackstone and PAI Partners for £1.6 billion in 2006.

In 2012 the snacks division of United Biscuits, including Hula Hoops crisps and KP nuts, was sold to Intersnack of Germany, manufacturer of Pom-Bear crisps and Penn State pretzels, for £504 million.

In 2013 United Biscuits was sold to Yildiz Holding of Istanbul for over £2 billion to create the third largest biscuit manufacturer in the world, behind Mondelez and Kellogg.

From 2014 United Biscuits rebranded all of its sweet biscuits under the McVitie’s name, and all of its savoury biscuits under the Jacob’s name. McVitie’s gained the Club, Fig Rolls, BN and Iced Gems products from Jacob’s, whilst Jacob’s gained the Cheddars snacks products. The Crawford’s name was repositioned as a value brand, and products such as Family Circle were rebranded as McVitie’s.

As of 2017 the Harlesden site is the largest biscuit factory in Europe. The facility employs 580 workers. 22 different lines are produced, including Digestives, Hob Nobs and Mini Cheddars.

Bought for peanuts: Kenyon Son & Craven

Today, the KP brand is best known for peanuts, crisps and chocolate dip pots.

Charles Kenyon (1832 – 1893) was born at Brierley, South Yorkshire. He served an apprenticeship to a confectioner in Barnsley, before establishing his own business on College Street, Rotherham, from 1853. His principal product was jam.

Kenyon relocated production to Morpeth Street in Rotherham to cope with increasing demand, and was joined by his son, Harry Kenyon (1862 – 1932). He employed 27 people (five men, five boys, eight women and nine girls) by 1881.

Charles Kenyon became an alderman, representing the Liberal party. A keen Wesleyan Methodist, it was through the church that he met Matthew Smith Craven (1845 – 1923), who produced jam at a large factory on Scarborough Street, Hull.

Kenyon and Craven merged their interests in 1891, and the firm was incorporated as Kenyon, Son & Craven. Pickles, sauces and confectionery were produced, as well as jam.

The Hull factory was divested in 1930, and all production was centralised at Rotherham.

Harry Kenyon died in 1932, and left a gross estate valued at £2,081.

Simon Heller (1906 – 1989) of the Leeds-based Hercules Nut Company became chairman in 1943. A new 40,000 sq ft factory at Eastwood, Rotherham was established in 1947. After his own factory in Leeds burned down, Heller acquired Kenyon, Son & Craven in 1948, and began to produce roasted and salted hazelnuts.

KP salted peanuts were introduced from 1953, and soon achieved nationwide distribution.

Kenyon, Son & Craven virtually established the salted peanut category in Britain, and achieved national dominance of KP Nuts with very little advertising.

Manufacture of other products was discontinued in order to concentrate on peanuts.

Kenyon, Son & Craven employed over 1,500 people by 1965.

Kenyon, Son & Craven was acquired by United Biscuits in 1968 in a share exchange which valued the private company at £3.5 million.

Kenyon Son & Craven was the largest nut processor in Europe by 1970.

Simon Heller died in 1989 and left an estate valued at £3.8 million.